The Job Your Product Does | Clayton Christensen | BoS 2011


This is probably one of the most important talks you will ever see if you are an entrepreneur in any discipline.

Professor Clayton Christensen talks models of disruptive innovation, what the job of your product is and explains why there will always be room for disruptive innovation an entrepreneurs in the world. Trust us, you just don’t want to miss this talk.

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over 1 year agoJune 23, 2020
For Clayton's explanation of Jobs-to-be-Done theory explained by describing the inexorable rise of the morning milkshake at Drive-In restaurants.
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